Resource Hub | AR Alliance

Measuring Analyst Relations’ Revenue Contributions

How AR contributes to Product teams and practical ways to measure the financial impact of those contributions.

AI Tools for Analyst Relations Leaders (+ where to start)

After months of researching and testing 83 different AI platforms, it's clear that any AR leader ignoring AI could be putting themselves at

State of Analyst Relations (Report)

As new innovation, buyer behaviors and priorities emerge, AR leaders must adapt and prepare themselves (and their organizations) for this...

Demystifying the Forrester Wave

So, what exactly is a Forrester Wave, what’s the process, and which key considerations should you keep in mind? A Forrester Wave can make...

2023 Vendor Briefing & Demo Guidelines

Effective communication between vendors and analyst firms plays a pivotal role in building strong relationships and influencing market

Gartner MQ Welcome Package (2023 example)

In today's dynamic business landscape, companies rely on expert insights and analysis to make informed decisions and gain a competitive...

3 Lessons for Winning Internal Champions

AR is misunderstood. The education of internal stakeholders is vital to the success of any AR program but how do you acquire AR evangelists

Analyst Relations Sales Scorecard (template)

Analyst Relations professionals serve as the bridge between companies and influential industry analysts, whose insights can shape market...

Analyst Relations Program Scorecard (template)

For analyst relations (AR) leaders, a clear performance scorecard helps you demonstrate the value of your AR efforts to the organization....

Case Study Slides (templates)

With Briefings often being limited to just 45 minutes, Analyst Relations leaders need to pack a lot of value within a small window of...

Analyst Coverage Chart (template)

An Analyst Relations Managers' Analyst Coverage Map helps you quickly and visually identify which industry analysts to engage with, and how

Spokesperson Training (framework + template)

Providing spokespeople with the training and skills needed to communicate strategically with Industry Analysts enables them to...

7 steps to success in a new AR Role

Whether you’ve been brought in to replace an Analyst Relations manager who was previously in that role, or you’ve been tasked with creating

Analyst Briefing Book (template)

If you don't have an Analyst portal, an Analyst Briefing Book acts as your comprehensive reference document which provides information abou

Storytelling Frameworks (and when to use them)

Discover 4 proven storytelling frameworks and guidance on when to apply them.

Using Customer Case Studies (+ templates)

In today's competitive business landscape, industry analyst firms like Gartner and Forrester have become trusted sources of information...

Customer Interview Report (template)

We can't make you a coffee, but we can save you time with ready-to-use templates, freeing you to enjoy your coffee while it's hot! :-)...

Customer Reference Request (script)

Contributed by: AR Alliance member, and Analyst Relations leader of over 20 years, Paige Pace. Email Script: Hello {CLIENT NAME}, As...

Customer Interview Questions & Framework

The AR Alliance 6-point interview framework and questions. Providing you with 50 recommended questions to select from when conducting a...

Vendor Evaluation Kickoff (templates)

A vendor evaluation is often conducted to ensure that chosen firm(s) are well aligned with an organization's strategic needs and expectation