What separates Insider Intelligence from other research firms is our commitment to objectivity. We’ve developed a rigorous proprietary data vetting and contextualization process to strip out potential biases and ensure clients’ confidence in our numbers—so that they can make better decisions for their business.
Our Research Team
Our Research team is responsible for collecting, curating, comparing, and giving context to data compiled from over 3,000 global sources on a variety of topics, the largest number of sources in the industry. Sources include research firms, audience measurement companies, media agencies, government institutions, and industry associations, among others. This third-party data is showcased in Insider Intelligence's charts, articles, and reports.
Our Forecasting Team
Our Forecasting team works with internal researchers, interviewers, and analysts to normalize relevant data within a defined area of analysis. This allows us to generate contextualized estimates that assess the size and direction of a variety of digital topics and metrics. Relied on by marketers and trusted by industry-leading companies to craft future strategies, these forward-looking estimates present how digital trends are evolving using credible and unbiased numbers.