Contributed by Wendy Shlensky. Delivering AR solutions for over 20 years, Wendy has worked for both firms and vendors.
Whether you’re replacing a previous Analyst Relations manager, or you’ve been tasked with creating a fresh new program from scratch, I suggest targeting the following accomplishments within your first 100 Days:
Know who your key analysts are and when their major reports will be kicking off
Gain insight into the strengths and weaknesses of your key stakeholders
Understand your product and the value it delivers in the market
Be able to share a case study verbally with an analyst
Have a clear understanding of your organization’s AR goals and available budget
Draft an engagement and budget plan for meeting those goals
Establish a quarterly schedule for status updates regarding the program
